While a favorite candy always brings a taste of sweetness, the new Dungeons & Dragons inspired NERDS characters bring a sense of imagination to the candy box. The new limited edition NERDS Gummy Clusters and Rainbow NERDS Theater Box wraps bring a sense of adventure to the sweet treat.
Periodically, confectionery companies seek partnerships that spark a creative approach beyond the candy bowl. While taste innovation is always imperative, the reality is that people can have a strong connection to pop culture. This obligation can influence a purchasing decision.
As Joey Rath, Brand Manager for NERDS Candy in Ferrara, said: “NERDS encourages everyone to celebrate that we are all better together, a philosophy shared with the legendary Dungeons & Dragons. We’re thrilled that fans are getting their hands on this partnership’s collectible packaging, unleashing their imaginations, and embarking on a NERDS-themed D&D journey while munching on their favorite candy.
With the new Dungeons & Dragons partnership, the candy box is more than just a treat. It brings a new spark to this gaming world. From D&D inspired NERDS characters to a special game, this concept could spark a new trend on the candy shelf.
The brand new candies allow fans to enter an exclusive game, Restoring Harmony. This special adventure features six different NERDS characters. All characters transform in the Dungeons & Dragons worlds.
Shelly Mazzanoble, Brand Manager for Dungeons & Dragons, said: “The NERDS brand strongly celebrates individuality and the idea that we can be better together, like a D&D party, and we couldn’t think of a better ally to help. to spread the importance of these qualities. . “
Celebrating individuality and creativity is becoming more and more important. While the aspect of the game is intriguing, people are looking for food choices that match a particular lifestyle. Now a candy is more than just a sweet treat. It represents a part of a person’s personality.
New Dungeons and Dragons inspired NERDS characters and candies will be available this month. It can be purchased in stores and online.