Michigan State University entered into a sponsorship deal with Detroit-based Rocket Mortgage last week and the college’s men’s basketball team will now be referred to as “MSU Spartans Presented by Rocket Mortgage” in advertisements shown in stadiums and athletics, according to a university press release.
After announcing the five-year deal, the university clarified in a March 12 statement that it “is not renaming its men’s basketball team” to include Rocket Mortgage. Matt Larson, associate athletic director for communications, said in an email that “the exact locations and wording will be determined over the next few months.”
However, the company’s sponsorship will be recognized in the MSU basketball arena and football stadium, on the benches and notebooks of basketball teams, and on the football coach’s helmet. Mel Tucker, “making the company synonymous with Spartan athletics,” the statement said. The Rocket Mortgage brand will be incorporated into MSU-controlled athletics shows launched during the 2021-2022 track season, Larson wrote.
Dan Gilbert, founder and chairman of Rocket Mortgage, is an MSU alumnus, and in 2016 he and his wife, Jennifer Gilbert, donated $ 15 million to the university for the refurbishment of the basketball stadium. , a Detroit researchers program and resource center for people with disabilities. mentionned. A pavilion in the stadium is named after Dan Gilbert.